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Strategy and research photoshoot

Produced and art directed conceptual photoshoot for ITHAKA S+R.

The image above is an installation of data points on the whiteboard wall in my office. I commissioned sign painter Leslie Johnson to handwrite student learning outcomes data, creating a layered and organic visual that presents statistics as a work of art. I planned each aspect of the shoot–location scouting, model recruitment, styling, and art direction. The shoot took place both in staged settings and the University library of The New School in New York City.

Photographer: Mark Wickens

Hand Lettering: Leslie Johnson

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